A few days into a family holiday, we weren’t short of time together, but we were short of things to talk about. The usual topics had run dry and the classic conversation starters (“If you could have dinner with anyone in history…”) fell flat. No one felt excited enough to join in.

Then we realised something simple: conversation starters need answers to choose from. Multiple-choice answers. Wacky answers. Answers that spark curiosity and debate – and let you guess what everyone else would say.

That was our “aha” moment. When conversation has a playful framework, magic happens: Laughter. Discovery Connection.

Fast-forward to today: over 1 million packs of SUSSED® have been sold, proving we aren’t the only ones who have experienced social energy dips where conversation slips into small talk, silence or screens instead.

We now know what we sensed back then: conversation isn’t a nice-to-have — it’s essential. It’s how relationships grow. It’s the foundation of social health, which matters just as much for wellbeing as physical and mental health.

That’s why SUSSED® exists: to boost social energy with wacky questions that help everyone learn fun new things about the people around them.

A few days into a family holiday, we weren’t short of time together, but we were short of things to talk about. The usual topics had run dry and the classic conversation starters (“If you could have dinner with anyone in history…”) fell flat. No one felt excited enough to join in.

Then we realised something simple: conversation starters need answers to choose from. Multiple-choice answers. Wacky answers. Answers that spark curiosity and debate – and let you guess what everyone else would say.

That was our “aha” moment. When conversation has a playful framework, magic happens: Laughter. Discovery Connection.

Fast-forward to today: over 1 million packs of SUSSED® have been sold, proving we aren’t the only ones who have experienced social energy dips where conversation slips into small talk, silence or screens instead.

We now know what we sensed back then: conversation isn’t a nice-to-have — it’s essential. It’s how relationships grow. It’s the foundation of social health, which matters just as much for wellbeing as physical and mental health.

That’s why SUSSED® exists: to boost social energy with wacky questions that help everyone learn fun new things about the people around them.